Be fast and memorable
What makes Snapchat unique — and so successful — is that Snapchats are timed. Unlike other text and multimedia messaging platforms, senders can set a time limit for how long receivers can view photos and videos. This can be anywhere from one to 10 seconds, after which the message self-destructs. Although this feature makes the service more engaging for users, it also means that you have a very short window of time to effectively deliver your message.
Marketing on Snapchat needs to state the value proposition very quickly, and call to action needs to be simple, easy and memorable. Remember people can not come back and view it.
Don't just stick to photos — videos also make very effective tools, especially when time is limited.
Whichever strategy you use, make sure that it is targeted!
I agree with your post and this is really a truth that snapchat and yes, of course, Instagram are the two main apps that are mostly used these days. And snapchat is getting really advanced now.
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